LATEST NEWS ABOUT XIGNITE
Xignite, Inc., the leading provider of market data cloud solutions for financial services has been selected to present a keynote case study at The North American Financial Information Summit - NAFIS 2019, a technology-focused conference for senior data, compliance and technology executives.
Stephane Dubois, CEO and Founder of Xignite, will discuss the benefits for large financial institutions in migrating their real-time market data to the cloud. He also will review the pros and cons of several deployment approaches, as well as dive into the unique challenges of scalability, migration and reliability.
Xignite's presentation will take place on May 21 at the event. If you are interested in speaking with Xignite, please contact: email@example.com
Xignite Makes Market Data Easy. Xignite is leading the disruption of the market data industry with its AWS-based financial data distribution and market data management solutions. Xignite's Market Data Cloud Platform provides market data managers full transparency on the usage of a firms first-level real-time and reference data - making it easy for data owners to entitle, control consumption, comply with licensing requirements, allocate costs, and resolve vendor audits or invoice discrepancies. Xignite also powers financial data-driven robo-advisors, online brokerages, and investing apps with its real-time, delayed and historical pricing data offered via 500+ REST Cloud APIs. Visit http://www.xignite.com or follow on Twitter @xignite.
Xignite, Inc., provider of solutions for financial institutions and financial technology companies, announced today that it has achieved Amazon Web Services (AWS) Financial Services Competency status. This designation recognizes Xignite for providing deep expertise to help FinTech and financial services organizations manage their market data distribution and management solutions to power products such as robo-advisors, trading platforms, stock charts and investment analysis software. The Xignite Market Data Cloud platform, hosted by AWS, allows companies to simplify infrastructure, scale quickly, and innovate faster.
Achieving the AWS Financial Services Competency differentiates Xignite as an AWS Partner Network (APN) member that has demonstrated relevant technical proficiency and proven customer success, delivering solutions seamlessly in the AWS Cloud environment. To receive the designation, APN Partners must possess deep expertise in the AWS platform and undergo an assessment of the security, performance, and reliability of their solutions.
“Because it enables centralization and mutualization of data and its infrastructure, delivering market data in the AWS cloud is turning the market data industry on its head.” said Stephane Dubois, Xignite CEO and founder. “We launched our first AWS-powered service 10 years ago, so we realized the potential early on, and have since optimized our solution for the AWS cloud. Naturally we are extremely pleased to obtain the AWS Financial Services Competency status and continue our partnership with AWS.”
The AWS Cloud is enabling scalable, flexible, and cost-effective solutions for banking and payments, capital markets, and insurance organizations of all sizes, from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the Financial Services Partner Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.
Xignite serves more than 250 billion API requests each month covering a wide spectrum of market data from real-time, to historical pricing, master data and reference data. The infrastructure provided by AWS allows Xignite to effectively and dynamically scale its delivery of real-time financial information while optimizing computing and network resources.
Recognized as the data cornerstone enabling the growth of FinTech, Xignite, Inc. makes market data easy. Xignite pioneered the shift of market data to the cloud and is leading the disruption of the market data industry. The Xignite Market Data Cloud platform, hosted in the AWS cloud, allows companies to simplify infrastructure, scale quickly, and innovate faster. Xignite’s clients include more than 1,000 financial services, media and software companies including BMO, BlackRock, Charles Schwab, and TIAA, as well as leading Fintech disruptors Betterment, Envestnet|Yodlee, FutureAdvisor, Motif Investing, Personal Capital, Robinhood, SoFi, StockTwits, and Wealthfront. Visit http://www.xignite.com or follow on Twitter @xignite.
The World Economic Forum report "Beyond Fintech: A Pragmatic Assessment of Disruptive Potential in Financial Services" yet is part of the Future of Financial Services series which was prepared in collaboration with Deloitte.
Xignite is proud to be noted alongside our partner AWS. Together with AWS, we are making market data easy for financial institutions and fintechs, having a transformative role on the financial services ecosystem.
"AWS is forming the backbone of the financial services ecosystem, with a diverse set of firms - from JP Morgan to startups such as Xignite - adopting AWS for data storage and processing."
View the report here.
Article by Diaz Nesamoney
I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization.
After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had little choice but to do so)—but also on digital channels. The mantra was “maximum reach for the lowest cost” or, in other words, blast ads to every man, woman and child whether or not they will ever be consumers of the product.
A lot of this kind of thinking was perhaps a holdover from the days when there was really only one Claritin, one Colgate toothpaste and one Coke. Brand managers later figured out that some level of product customization was necessary and important, as different sub groups of the target audience were likely to have different requirements. Then, different products were born: Claritin for Kids, Chewable Claritin, Liquid Claritin, Claritin Grape Flavor (both liquid and chewables), Claritin for 12 hours, 24 hours, and so on. This was a brilliant move because this kind of personalization really got consumers to purchase the products tailored for them.
When Ads Subtract
Advertising, however, stayed the same. So we saw one ad for Coke – the same message to everyone in the world. It was the same advertising approach for almost every big brand out there. As consumer engagement started to fade due to advertising fatigue, the response to boosting more engagement was always “hit them with more ads” – in the name of “reach.”
Along came re-targeting, which many retailers (with strong online sales) realized was a way to offer some degree of relevance by retargeting site visitors with products they had browsed but not purchased. Soon, this evolved into the dynamic creative optimization technology (DCO) that would optimally select products and messaging for the individual.
Now, DCO has evolved into true personalization. Combining first-party data from the brand sites, CRM systems, along with other contextual and third-party demographic data, brands leverage the rich data to build a holistic view of the individual and market to them with precise and relevant messaging and products.
Many CPG brands have only been watching enviously as retailers continue to exert more and more influence on the purchase decision, thanks to treasure troves of data they hold about the consumers and the use of personalized marketing platforms to engage them.
As I work with several large CPG companies on personalization strategies, it has become clear that a critical kind of data that has tremendous capacity to engage consumers is often being ignored—contextual data. Many marketers who have access to first-party or third-party behavioral data flock to it, while often ignoring data about the user’s context: i.e. where they are, what they are doing, what’s happening around them. One of the nice things about contextual data is that it does not require identifying the user personally, which these days is a good thing with the increase in scrutiny around the collection and use of user data. Contextual data is mostly determined without having to identify the user.
Contextual data like weather and location are the most common and easy-to-get, but increasingly there is a lot more out there assembled by specialist vendors. For example, Grapeshot is a tech company that scours websites across the globe and gleans contextual meaning about each site, such as determining whether a website that describes footwear is a fashion site or a site on mountain climbing gear. Such context gathered in real-time enables DCO platforms to change the ad messaging in real-time, and change products and creative designs of an ad based on the context of the site.
This sort of technology is a great boon to CPG marketers, since it does not rely on visits by consumers to their own websites, which are minimal, or to their stores, which are also minimal or non-existent. Having the ability to determine the context of the web page or mobile site the user is on while viewing the brand’s advertisement can enable DCO platforms to precisely fine tune messaging for the optimal outcome.
Personalization, once a tool considered to be only for retailers and brands with rich consumer data, is now showing tremendous benefits in user engagement to CPG brands that have harnessed the power of contextual data. Consumers will appreciate brands delivering advertisements that are tailored to their needs intelligently, rewarding them with consideration, purchase and loyalty. Isn’t that what marketers are supposed to do?
What makes Xignite better than all its competitors?
Exchanges and most data feed providers require high-capital investment, dedicated circuits, long-term contracts, and many other things that a small startup simply cannot spend time and money on. Legacy data providers stifle innovation. Their data feeds rely upon archaic and complex technologies that result in slow deployment and soaring server and deployment costs. Their APIs—when offered—rely upon proprietary architectures that deter developers.
See Stephane Dubois speaking at In|Vest NYC 2017
Click through to view the video at FinancialPlanning.com
Initial Partners Nasdaq, ChartIQ and Streamdata.io Are Addressing Capital Markets Cloud Initiatives
SAN MATEO – July 19, 2017 -- Xignite, Inc. the leading provider of market data cloud solutions, today announced the Xignite Channel Partner Program. The new program provides partners with unique and integrated cloud-based market data solutions that empower clients undergoing digital and cloud transformation. Xignite also announced the program’s first three channel partners: Nasdaq, ChartIQ and Streamdata.io.
Xignite is partnering with market data providers, technology firms, independent software vendors, and professional service providers that offer complementary products and solutions. Xignite offers channel partners a wide range of benefits, including marketing, sales readiness, training, and technical support to ensure mutual success.
“Partners and providers play a vital role in Nasdaq’s focus on delivering high-quality, high-value data for everyone in the market including financial technology startups and established firms,” said Oliver Albers, Vice President of Global Information Services at Nasdaq. “Through our partnership with Xignite clients can seamlessly access Nasdaq Basic, Nasdaq Last Sale, Nasdaq Global Indexes and Mutual Fund data from Xignite’s Cloud APIs and integrate with innovative mobile apps, web portals and wealth management systems.”
Xignite makes market data easy for financial institutions of all types. Xignite’s Cloud APIs and Market Data Cloud solutions, hosted by Amazon Web Services (AWS), allow partners to unlock capacity and enable simplicity and interoperability for their clients with a high-availability, industry-wide mutualized infrastructure. Cloud APIs easily and seamlessly integrate multiple data types originating from more than 150 best-of-breed sources including direct from exchanges. APIs free clients from the constraints of hardware and software so that they may create, deliver and scale applications globally touching millions of users and devices. Xignite’s Market Data Cloud centralizes client entitlement, allocation, and distribution of first-level real-time and reference data licensed from vendors or contributed internally.
“Xignite and our channel partners are committed to improving the client experience,” said Marla Sofer, Head of Business Development at Xignite. “Together, we will empower and inspire the future of finance by solving client business problems and reducing costly and redundant infrastructure.”
For more information contact firstname.lastname@example.org.
Recognized as the data cornerstone enabling the growth of FinTech, Xignite, Inc. makes market data easy. Xignite pioneered the shift of market data to the cloud and is leading the disruption of the market data industry. The Xignite Market Data Cloud platform, hosted by AWS, allows companies to simplify infrastructure, scale quickly, and innovate faster. Xignite’s clients include more than 1,000 financial services, media and software companies including BMO, BlackRock, Charles Schwab, and TIAA, as well as leading Fintech disruptors Betterment, FutureAdvisor, Motif Investing, Personal Capital, Robinhood, SoFi, StockTwits, Wealthfront and Yodlee. Visit http://www.xignite.com or follow on Twitter @xignite.
View the video - Stephane Dubois, CEO of Xignite, is interviewed by CB Insights at the Future of Fintech conference in New York City. Xignite was just named to The Fintech 250 and Stephane explains how Xignite makes market data easy.
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Xignite Named to the 2017 Fintech 250, Highlighting Advancements in Cloud-based Market Data
New York, NY, June 27, 2017 -- CB Insights today named Xignite to the prestigious Fintech 250, a select group of emerging private companies working on groundbreaking financial technology. CB Insights CEO and co-founder, Anand Sanwal, revealed the Fintech 250 companies during The Future of Fintech, a gathering of the world's largest financial institutions, best fintech startups, and most active venture investors.
“The financial services industry will see more change in the next 10 years than it has in the last 100. And that transformation is being driven by a group of smart insurgent startup companies. The Fintech 250 are the most promising of these insurgents. They are bringing emerging technologies and business models to financial services that will permanently change the way we handle money and do business,” said CB Insights CEO Anand Sanwal.
“We are excited to be part of the CB Insights Fintech 250. Our vision is to empower and inspire the future of finance, and it is rewarding to see that we have empowered and inspired no less than 18 of the Fintech 250 with our easy-to-use cloud-based market data solutions. We are looking forward to taking what we have done with fintech companies to empower larger financial institutions to re-invent their customer experience all the while lowering costs,” said Stephane Dubois, CEO of Xignite.
The CB Insights research team selected the Fintech 250 companies based on several factors including data submitted by the companies and the company’s Mosaic Score. The Mosaic Score, based on CB Insights’ National Science Foundation-funded algorithm, measures the overall health and growth potential of private companies. Through this evidence-based, statistically-driven approach, the Mosaic Score can help predict a company’s momentum, market health and financial viability.
Companies such as Affirms, Stripe, Robinhood, Acorns, Nav and Blue Vine joined Xignite in being recognized for their innovative technology in front of an audience of 1000 senior executives from around the world and news outlets including The New York Times, The Wall Street Journal, The Financial Times, Reuters and Bloomberg.
Xignite makes market data easy, freeing clients from the constraints of hardware and software so that they may create, deliver, and scale applications globally, touching millions of users and devices. Xignite provides cloud-based real-time and reference market data to financial services and fintech companies for easy integration with websites, apps, and software. The Xignite Market Data Cloud platform, hosted by AWS, allows companies to simplify infrastructure, scale quickly, and innovate faster. Xignite handles more than 250 billion API calls each month.
Quick facts on the Fintech 250:
The Fintech 250 Companies (in alphabetical order):
Ant Financial Services Group
Beijing LaKala Billing Services
Circle Internet Financial
CreditEase Insurance Agency
Cross River Bank
Digital Asset Holdings
Digital Reasoning Systems
Even Respsonsible Finance
Ezetap Mobile Solutions
New York Shipping Exchange
Oscar Health Insurance Co.
Paytm Payment Bank
Point Digital Finance
Red Dot Payment
Shenzhen Kingdee Suishou Technology
Symphony Communication Services Holdings
Xishan Information Technology
Zhong An Insurance
About CB Insights
Our team comes to work every day to build technology that helps corporations guess less and win more. We aggregate and analyze massive amounts of data and use machine learning, algorithms and data visualization to help corporations replace the three Gs (Google searches, gut instinct and guys with MBAs*) so they can answer massive strategic questions using probability not punditry.
With backing from the National Science Foundation and venture capital investors, we mine terabytes of data and knowledge contained in patents, venture capital financings, M&A transactions, hiring, startup and investor websites, news sentiment, social media chatter, and more. Our software algorithmically analyzes this data to help our clients see where the world is going tomorrow, today.
*We have MBAs.
Farrah Kim, PR Manager
About The Future of Fintech
The Future of Fintech is an exclusive gathering of the world's largest financial institutions, best fintech startups, and most active venture investors.
For more information about the Fintech 250, visit:
To learn more about CB Insights’ Future of Fintech, go here:
Named one of the ten coolest brands in banking, Xignite, Inc. makes market data easy. Xignite pioneered the shift of market data to the public cloud and is leading the disruption of the market data industry. The Xignite Market Data Cloud, hosted by AWS, provides financial entrepreneurs cloud-based solutions for managing and distributing market data. Xignite’s clients include more than 1,000 financial services, media and software companies including BMO, BlackRock, Charles Schwab, TIAA, and FinTech innovators Betterment, Envestnet|Yodlee, FutureAdvisor, Motif Investing, Personal Capital, Robinhood, SoFi, Stocktwits, and Wealthfront. Visit http://www.xignite.com or follow on Twitter @xignite.